In the past, before I started creating content on social media, I was very low-key.

I feared fame, thinking it would only bring trouble.

I believed that I should only create a personal brand when I had a business to promote.

But in reality, I didn’t truly understand the power and benefits it could bring.

After 7 months of creating content, I now have 275k followers on social media. And I’ve realized that being on social media has given me benefits I once only dreamed of.

In this blog, I’ll share how creating content, which once seemed pointless, has brought me so much, and why you should start this journey too. Whether you’re working full-time, freelancing, or running your own business.

Why a personal brand brings tremendous benefits

In fact, the most surprising thing I’ve realized from creating content on social media is the benefits I’ve gained compared to before.

When you have influence, opportunities will come to you.

This is true for most people who build a strong personal brand.

I used to worry about having to search for opportunities, wasting time, and easily falling into a loop of frustration.

But when I started creating content and sharing what I knew, everything changed.

It’s like dating—you can either actively reach out or let others come to you because you stand out.

When you showcase your skills and talents, people and opportunities will naturally come to you.

That’s the hidden power of creating content and building a personal brand.

You might think this doesn’t apply to you if you already have a stable job, but in reality, it’s an incredibly useful safety net.

Just like when you’re working for someone else, you always need some savings for emergencies.

If you run into unexpected trouble, you still have something to fall back on.

Building a personal brand is similar.

When you face challenges in your career or life, you’ll bounce back faster if you’ve already built a strong foundation.

The risks of not having a personal brand in the AI era

In the current AI era, I’ve noticed that AI is excellent at generating knowledge and performing technically heavy tasks.

For example, when I was still working as an analytics engineer, I was astonished when ChatGPT could code things that I couldn’t do before.

And surely, ChatGPT will get better at coding over time. Your edge no longer lies in your technical abilities.

Even those who are excellent at big companies like Facebook or Google could be replaced.

The advantage now lies with creators—those who have ideas, distill knowledge, and share their content with others

When you become more recognized, you become the person others think of when they need help or advice. This creates an advantage that few can compete with.

Businesses often prefer to work with people they already know or those who enjoy sharing their knowledge. If you don’t share, others won’t have much data to know about you.

As long as you’re capable and persistent in sharing, you’ll create opportunities for yourself.

When you create content and share it, you not only improve yourself but also attract the attention of others. In an increasingly competitive economy, standing out is crucial.

For example, a data analyst job might now have up to 500 applicants. How will you make yourself stand out?

When you’ve created content and shared it, more people will know you, and that’s the key to unlocking opportunities that others may never have dreamt of.

Share, and opportunities will find you

Everyone can and should have a personal brand. It’s not just beneficial for your career but also adds value to your everyday life.

It helps you attract people who truly fit with you instead of you having to search for them.

Creating content on social media is the power of a personal brand. When you showcase your true self, people with similar values, interests, and goals will automatically find you.

This not only saves time but also minimizes the risk of finding mismatched relationships.

It’s like dating—even if you’re good-looking, searching for others can be exhausting compared to having a reputation and letting the other person approach you.

This is the true power of a personal brand: turning you from someone who seeks opportunities into someone who creates and attracts them.

The leverage of content creation

Just by spending 15-30 minutes writing a post, you can reach hundreds, even thousands, of people.

In the past, opportunities like this were just a dream. 

But now, if you understand the power and importance of content creation, you’ll see that you have many opportunities to get ahead of others.

The leverage here is the capability that a personal brand provides when you create content. At first, it might be challenging because what you write or share doesn’t get much attention since you don’t have many connections or followers yet.

But if you persist in writing and sharing, you will gradually rise.

I persisted, and that’s how I could create content that attracted many followers. And when you rise, it doesn’t just help you gain influence; it also opens up many opportunities that you never thought of before.

Create connections, take control of your life, and that’s the model I want to share.

Instead of waiting for opportunities, you can create them yourself. This is how you can excel and build an advantage in today’s competitive economy.